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<li><strong>Year :</strong> 2017</li>
<li><strong>Duration :</strong> 12 weeks</li>
<li><strong>Project :</strong> Chique Flagship Store</li>
<li><strong>Location :</strong> Gurgaon, Haryana, INDIA</li>
<li><strong>Area :</strong> 800 square feet</li>
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<p>The Chique store in Gurgaon features a modern and minimalistic design concept. The floor and walls are unified in a grey color scheme, with occasional elements of wood and glass to add visual interest and break the monotony. The design maintains consistency with existing Chique stores by incorporating the geometric shape of a cube throughout the space.</p>
<p>At the center of the showroom, there is a table with thin grey metal legs, creating a floating effect and contributing to the modern aesthetic. The size of the table is carefully planned to provide a warm and interactive zone for Chique design consultants and clients. This area is beautifully illuminated by hanging lights, enhancing the atmosphere and creating a welcoming ambiance.</p>
<p>The store design stands out with its unique approach of suspending all product placements from the ceiling, ensuring a clean and uncluttered floor. This innovative arrangement allows for a flexible and dynamic display, as lighting tracks can be positioned to highlight products placed anywhere in the store.</p>
<p>The floor itself adds character to the space with its intermittent embedding of black and white Italian tiles. This design element adds a sense of rhythm, sophistication, and visual appeal to the overall store environment.</p>
<p>In summary, the Chique store in Gurgaon embodies a modern and minimalistic design concept. With a consistent grey color scheme, sporadic use of wood and glass, geometric shapes, suspended product placements, and distinctive black and white Italian tiled floor, the store offers a unique and visually appealing experience for customers while maintaining a clean and contemporary aesthetic.</p>
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