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Subject: What is SEO, how do search engines work, and why it matters?
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Content preview: A "What is SEO" Guide.
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https://yoast.com/#utm_source=3Dnewsletter&utm_medium=3Demail&utm_content=
=3Dheader_logo=20
Products https://yoast.com/shop/#utm_source=3Dnewsletter&utm_medium=3Demail=
&utm_content=3Dheader_products
Learn SEO https://yoast.com/academy/#utm_source=3Dnewsletter&utm_medium=3De=
mail&utm_content=3Dheader_learn-seo
Blog https://yoast.com/seo-blog/#utm_source=3Dnewsletter&utm_medium=3Demail=
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MyYoast https://my.yoast.com/#utm_source=3Dnewsletter&utm_medium=3Demail&ut=
m_content=3Dheader_myyoast
What is SEO
It is never too late to master the SEO basics https://yoast.com/what-is-seo=
/?utm_source=3Dmailblue&utm_medium=3Demail&utm_campaign=3Dwhat-is-seo&utm_c=
ontent=3Dheader-2&utm_emailtype=3Dfree-newsletter&utm_senddate=3D15042025
Hi Pawan,
Ranking is only half the story. People scroll past if your titles, descript=
ions, or page content miss the mark. That=E2=80=99s why even seasoned site =
owners revisit the basics. This quick guide helps you refocus on what gets =
clicks.
**What the guide covers:**
*=20
**What SEO involves**
From improving your visibility in search to making sure your content meets =
the needs of your audience. SEO helps the right people find your site and g=
ives them a reason to engage.
*=20
**How search engines work**Learn how crawling, indexing, and ranking shape =
what shows up in results. Understanding this helps you spot where your site=
might need attention.
*=20
**Why SEO still matters**Most people start online with a search. A strong S=
EO foundation makes your site more discoverable, relevant, and likely to be=
trusted.
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</div>
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
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</tr>
</table></td>
</tr>
</table></td>
</tr>
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
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</table></td>
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<td align=3D"left" style=3D"padding:0;Margin:0"><!--[if mso]><table style=
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:178px" valign=3D"top"><![endif]-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
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<td class=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Margin:0;width:1=
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
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lapse;border-spacing:0px">
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m/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid=
91kvY1bHTHJXif" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust=
:none;mso-line-height-rule:exactly;text-decoration:underline;color:#A61E69;=
font-size:14px"><img src=3D"https://content.app-us1.com/cdn-cgi/image/onerr=
or=3Dredirect,width=3D650,dpr=3D2,fit=3Dscale-down,format=3Dauto/meJ0G/2025=
/03/04/12dceea1-3f83-440e-b334-d2cb4905310c.png" alt=3D"Yoast logo" style=
=3D"display:block;border:0;outline:none;text-decoration:none;-ms-interpolat=
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st logo"></a></td>
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</tr>
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<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
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<td align=3D"center" style=3D"padding:0;Margin:0;width:88px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px;line-height:21px" href=3D"https://mbyoast=
bv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_=
Uy.0OFz2Xzzid91kvY1bHTHJXig">Products</a></p></td>
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</tr>
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-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0;width:88px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr class=3D"es-mobile-hidden">
<td align=3D"center" style=3D"padding:0;Margin:0;padding-top:15px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/lt=
.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kv=
Y1bHTHJXih">Learn SEO</a></p></td>
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</tr>
</table><!--[if mso]></td><td style=3D"width:98px" valign=3D"top"><![endif]=
-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/lt=
.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kv=
Y1bHTHJXii">Blog</a></p></td>
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<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
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llapse:collapse;border-spacing:0px;float:left">
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
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lapse;border-spacing:0px">
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/lt=
.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kv=
Y1bHTHJXmZ">MyYoast</a></p></td>
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</table><!--[if mso]></td><td style=3D"width:10px"></td><td style=3D"width:=
80px" valign=3D"top"><![endif]-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-right" align=3D"righ=
t" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-=
collapse:collapse;border-spacing:0px;float:right">
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<td align=3D"left" style=3D"padding:0;Margin:0;width:80px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr class=3D"es-mobile-hidden">
<td align=3D"center" style=3D"padding:0;Margin:0;padding-top:15px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#1118=
27;font-size:14px"><br></p></td>
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</table></td>
</tr>
</table><!--[if mso]></td></tr></table><![endif]--></td>
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<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr class=3D"es-mobile-hidden">
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table>
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"ce=
nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
er-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width=
:100%">
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0">
<table class=3D"es-content-body" align=3D"center" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collap=
se:collapse;border-spacing:0px;background-color:transparent;width:650px" bg=
color=3D"#00000000" role=3D"none">
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" height=3D"30" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margi=
n:0;padding-top:20px">
<h3 style=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:16px;font-style:normal;font-weight:normal;color:#a51e69;margin-bottom:12p=
x"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-siz=
e-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#A61E=
69;font-size:16px;font-family:'open sans', 'helvetica neue', helvetica, ari=
al, sans-serif" href=3D""></a>What is SEO</h3></td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<h2 style=3D"Margin:0;line-height:36px;mso-line-height-rule:exactly;font-fa=
mily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-size:=
30px;font-style:normal;font-weight:normal;color:#111827;margin-bottom:15px;=
text-align:center"><b><a target=3D"_blank" style=3D"-webkit-text-size-adjus=
t:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decorati=
on:none;color:#111827;font-size:30px" href=3D"https://mbyoastbv.acemlnb.com=
/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid9=
1kvY1bHTHJnag">It is never too late to master the SEO basics</a></b></h2></=
td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><br></p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Hi Pawan,</p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Ranking is only half the story. People scroll past if yo=
ur titles, descriptions, or page content miss the mark. That=E2=80=99s why =
even seasoned site owners revisit the basics. This quick guide helps you re=
focus on what gets clicks.</p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#4b55=
63;font-size:14px;display:none"><br></p></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><strong>What the guide covers:</strong></p>
<ul>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><strong>What SEO involves</strong><br>
From improving your visibility in search to making sure your content meets =
the needs of your audience. SEO helps the right people find your site and g=
ives them a reason to engage.</p></li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><strong>How search engines work<br></strong>Learn how cr=
awling, indexing, and ranking shape what shows up in results. Understanding=
this helps you spot where your site might need attention.</p></li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><strong>Why SEO still matters<br></strong>Most people st=
art online with a search. A strong SEO foundation makes your site more disc=
overable, relevant, and likely to be trusted.</p></li>
</ul></td>
</tr>
<tr>
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
</tr>
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" class=3D"es-m-p10" style=3D"padding:0;Margin:0"><!--[i=
f mso]><a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr=
0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kvY1bHTHJnah" target=3D"_bl=
ank" hidden>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem=
as-microsoft-com:office:word" esdevVmlButton href=3D"https://mbyoastbv.acem=
lnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz=
2Xzzid91kvY1bHTHJnah"=20
style=3D"height:46px; v-text-anchor:middle; width:175px" arcsize=3D"13%" st=
roke=3D"f" fillcolor=3D"#a61e69">
<w:anchorlock></w:anchorlock>
<center style=3D'color:#ffffff; font-family:"open sans", "helvetica neue", =
helvetica, arial, sans-serif; font-size:14px; font-weight:400; line-height:=
14px; mso-text-raise:1px'>Read full guide</center>
</v:roundrect></a>
<![endif]--><!--[if !mso]><!-- --><span class=3D"msohide es-button-border" =
style=3D"border-style:solid;border-color:#004cff;background:#a61e69;border-=
width:0px;display:inline-block;border-radius:6px;width:auto;mso-hide:all"><=
a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZr=
AXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kvY1bHTHJnah" class=3D"es-button ms=
ohide" style=3D"mso-style-priority:100 !important;text-decoration:none;-web=
kit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:ex=
actly;color:#ffffff;font-size:14px;padding:15px 30px;display:inline-block;b=
ackground:#a61e69;border-radius:6px;font-family:'open sans', 'helvetica neu=
e', helvetica, arial, sans-serif;font-weight:normal;font-style:normal;line-=
height:16.8px;width:auto;text-align:center;mso-padding-alt:0;mso-border-alt=
:10px solid #a61e69;mso-hide:all" target=3D"_blank">Read full guide</a> </s=
pan><!--<![endif]--></td>
</tr>
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<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
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<td align=3D"left" style=3D"padding:0;Margin:0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">=F0=9F=92=A1 Are you a Yoast SEO Free user? <a target=3D=
"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;m=
so-line-height-rule:exactly;text-decoration:underline;color:#2660f5;font-si=
ze:16px" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0=
N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kvY1bHTHJXmd">We would love =
to learn how can we improve.</a></p></td>
</tr>
</table></td>
</tr>
<tr>
<td class=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Margin:0;width:6=
50px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0;font-size:0px"><a target=
=3D"_blank" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEp=
Gr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kvY1bHTHJnai" style=3D"-w=
ebkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:=
exactly;text-decoration:underline;color:#A61E69;font-size:14px"><img class=
=3D"adapt-img" src=3D"https://content.app-us1.com/cdn-cgi/image/onerror=3Dr=
edirect,width=3D650,dpr=3D2,fit=3Dscale-down,format=3Dauto/meJ0G/2025/04/15=
/bac53b14-3176-4b37-a378-bd793b465e61.jpeg" alt=3D"" style=3D"display:block=
;border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic"=
width=3D"650" data-cf-ir-is-resized=3D"true"></a></td>
</tr>
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<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
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<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table>
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"ce=
nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
er-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width=
:100%">
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<td align=3D"center" style=3D"padding:0;Margin:0">
<table class=3D"es-content-body" align=3D"center" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collap=
se:collapse;border-spacing:0px;background-color:transparent;width:650px" bg=
color=3D"#00000000" role=3D"none">
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td class=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Margin:0;width:6=
50px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" class=3D"es-infoblock" height=3D"40" style=3D"padding:=
0;Margin:0;line-height:14.4px;font-size:12px;color:#4B5563;margin-bottom:9p=
x"></td>
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<td align=3D"center" class=3D"es-infoblock es-m-p10r es-m-p10l" style=3D"pa=
dding:0;Margin:0;line-height:19.2px;font-size:12px;color:#4B5563;margin-bot=
tom:9px">
<h3 style=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:16px;font-style:normal;font-weight:normal;color:#a51e69;margin-bottom:12p=
x">DON'T KNOW WHERE TO START OR NEED HELP? </h3></td>
</tr>
<tr>
<td align=3D"center" class=3D"es-infoblock es-m-p10r es-m-p10l" style=3D"pa=
dding:0;Margin:0;line-height:38.4px;font-size:12px;color:#4B5563;margin-bot=
tom:9px">
<h2 style=3D"Margin:0;line-height:38.4px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:32px;font-style:normal;font-weight:normal;color:#111827;margin-bottom:15p=
x"><strong>Yoast support & SEO Academy</strong></h2></td>
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<td align=3D"center" class=3D"es-infoblock" height=3D"20" style=3D"padding:=
0;Margin:0;line-height:14.4px;font-size:12px;color:#4B5563;margin-bottom:9p=
x"></td>
</tr>
</table></td>
</tr>
</table></td>
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<tr>
<td align=3D"left" style=3D"padding:0;Margin:0"><!--[if mso]><table style=
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:224px" valign=3D"top"><![endif]-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
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llapse:collapse;border-spacing:0px;float:left">
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<td class=3D"es-m-p0r es-m-p20b" align=3D"center" style=3D"padding:0;Margin=
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr class=3D"es-mobile-hidden">
<td align=3D"center" class=3D"es-infoblock" style=3D"padding:0;Margin:0;lin=
e-height:14.4px;font-size:0px;color:#4B5563;margin-bottom:9px"><a target=3D=
"_blank" href=3D"mailto:support@yoast.com" style=3D"-webkit-text-size-adjus=
t:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decorati=
on:underline;color:#A61E69;font-size:12px"><img class=3D"adapt-img" src=3D"=
https://content.app-us1.com/cdn-cgi/image/onerror=3Dredirect,width=3D204,dp=
r=3D2,fit=3Dscale-down,format=3Dauto/meJ0G/2025/03/04/18bcb882-95c9-4672-9b=
1b-0b3c4ea99646.png" alt=3D"Yoast 24/7support" style=3D"display:block;borde=
r:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" data-=
cf-ir-is-resized=3D"true" width=3D"204" title=3D"Yoast 24/7support"></a></t=
d>
</tr><!--[if !mso]><!-- -->
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:9px;color:#11182=
7;font-size:14px"><b><a target=3D"_blank" style=3D"-webkit-text-size-adjust=
:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoratio=
n:none;color:#111827;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/=
lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91=
kvY1bHTHJXmf">Free support forums</a></b></p></td>
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nt-size:12px;color:#4B5563;margin-bottom:9px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:18px;margin-bottom:9px;color:#4b556=
3;font-size:12px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:no=
ne;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:n=
one;color:#4b5563;font-size:12px;line-height:18px;font-family:'open sans', =
'helvetica neue', helvetica, arial, sans-serif" href=3D"https://mbyoastbv.a=
cemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0=
OFz2Xzzid91kvY1bHTHJXmf">All our free WordPress plugins obviously have thei=
r own support forums at wordpress.org.</a></p></td>
</tr><!--[if !mso]><!-- -->
<tr class=3D"es-desk-hidden" style=3D"display:none;float:left;overflow:hidd=
en;width:0;max-height:0;line-height:0;mso-hide:all">
<td align=3D"center" height=3D"15" bgcolor=3D"#f3f4f6" style=3D"padding:0;M=
argin:0"></td>
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<tr class=3D"es-mobile-hidden">
<td align=3D"center" class=3D"es-infoblock" style=3D"padding:0;Margin:0;lin=
e-height:14.4px;font-size:0px;color:#4B5563;margin-bottom:9px"><img class=
=3D"adapt-img" src=3D"https://content.app-us1.com/cdn-cgi/image/onerror=3Dr=
edirect,width=3D650,dpr=3D2,fit=3Dscale-down,format=3Dauto/meJ0G/2023/07/05=
/02e93e89-7ab1-4de1-ae18-362fb1c00b18.png" alt=3D"" style=3D"display:block;=
border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" =
data-cf-ir-is-resized=3D"true" width=3D"204"></td>
</tr>
</table></td>
<td class=3D"es-hidden" style=3D"padding:0;Margin:0;width:20px"></td>
</tr>
</table><!--[if mso]></td><td style=3D"width:203px" valign=3D"top"><![endif=
]-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
<tr>
<td class=3D"es-m-p20b" align=3D"center" style=3D"padding:0;Margin:0;width:=
203px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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"_blank" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0=
N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91kvY1bHTHJXmg" style=3D"-webk=
it-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exa=
ctly;text-decoration:underline;color:#A61E69;font-size:12px"><img class=3D"=
adapt-img" src=3D"https://content.app-us1.com/cdn-cgi/image/onerror=3Dredir=
ect,width=3D203,dpr=3D2,fit=3Dscale-down,format=3Dauto/meJ0G/2025/03/04/76d=
3a434-71b6-4202-95f4-61e62527a4ee.png" alt=3D"Yoast help center" style=3D"d=
isplay:block;border:0;outline:none;text-decoration:none;-ms-interpolation-m=
ode:bicubic" data-cf-ir-is-resized=3D"true" width=3D"203" title=3D"Yoast he=
lp center"></a></td>
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<tr class=3D"es-desk-hidden" style=3D"display:none;float:left;overflow:hidd=
en;width:0;max-height:0;line-height:0;mso-hide:all">
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argin:0"></td>
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<td align=3D"center" class=3D"es-infoblock" bgcolor=3D"#f3f4f6" style=3D"pa=
dding:0;Margin:0;padding-top:10px;padding-left:15px;padding-right:15px;line=
-height:16.8px;font-size:12px;color:#4B5563;margin-bottom:9px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:9px;color:#11182=
7;font-size:14px"><b><a target=3D"_blank" style=3D"-webkit-text-size-adjust=
:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoratio=
n:none;color:#111827;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/=
lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz2Xzzid91=
kvY1bHTHJXmg">Help center</a></b></p></td>
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<td align=3D"center" class=3D"es-infoblock" bgcolor=3D"#f3f4f6" style=3D"pa=
dding:0;Margin:0;padding-left:15px;padding-right:15px;line-height:14.4px;fo=
nt-size:12px;color:#4B5563;margin-bottom:9px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:18px;margin-bottom:9px;color:#4b556=
3;font-size:12px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:no=
ne;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:n=
one;color:#4b5563;font-size:12px;line-height:18px;font-family:'open sans', =
'helvetica neue', helvetica, arial, sans-serif" href=3D"https://mbyoastbv.a=
cemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0=
OFz2Xzzid91kvY1bHTHJXmg">In our help center, you can find all the answers t=
o questions about both free and premium plugins. </a></p></td>
</tr><!--[if !mso]><!-- -->
<tr class=3D"es-desk-hidden" style=3D"display:none;float:left;overflow:hidd=
en;width:0;max-height:0;line-height:0;mso-hide:all">
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argin:0"></td>
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<tr class=3D"es-mobile-hidden">
<td align=3D"center" class=3D"es-infoblock" style=3D"padding:0;Margin:0;lin=
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------=_Part_21623048_1273471481.1744720479325--
PK 99