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From: Yoast <newsletter@yoast.com>
To: info@questend.com
Subject: SEO vs PPC: What to choose and when?
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Content preview: SEO and PPC both generate traffic, but which do you need?
[...]
Content analysis details: (3.7 points, 5.0 required)
pts rule name description
---- ---------------------- --------------------------------------------------
2.7 RCVD_IN_PSBL RBL: Received via a relay in PSBL
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[URI: activehosted.com]
[URI: acemlnb.com]
[URI: app-us1.com]
[URI: surveymonkey.com]
[URI: wordpress.org]
[URI: googleapis.com]
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0.0 KAM_BODY_MARKETINGBL_PCCC Body contains URI associated with
mass-marketing (https://raptor.pccc.com/RBL)
[URI: activehosted.com]
[URI: acemlnb.com]
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0.1 URIBL_CT_SURBL Contains an URL listed in the CT SURBL blocklist
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0.0 HTML_MESSAGE BODY: HTML included in message
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https://yoast.com/#utm_source=3Dnewsletter&utm_medium=3Demail&utm_content=
=3Dheader_logo=20
Products https://yoast.com/shop/#utm_source=3Dnewsletter&utm_medium=3Demail=
&utm_content=3Dheader_products
Learn SEO https://yoast.com/academy/#utm_source=3Dnewsletter&utm_medium=3De=
mail&utm_content=3Dheader_learn-seo
Blog https://yoast.com/seo-blog/#utm_source=3Dnewsletter&utm_medium=3Demail=
&utm_content=3Dheader_blog
MyYoast https://my.yoast.com/#utm_source=3Dnewsletter&utm_medium=3Demail&ut=
m_content=3Dheader_myyoast
SEO vs PPC https://yoast.com/seo-vs-pay-per-click-advertising/#utm_source=
=3Dmailblue&utm_medium=3Demail&utm_campaign=3Dseovsppc&utm_content=3Dheadin=
g-1&utm_emailtype=3Dfree-newsletter&utm_senddate=3D25022025
SEO vs PPC: Which one do I need https://yoast.com/seo-vs-pay-per-click-adve=
rtising/#utm_source=3Dmailblue&utm_medium=3Demail&utm_campaign=3Dseovsppc&u=
tm_content=3Dheading-2&utm_emailtype=3Dfree-newsletter&utm_senddate=3D25022=
025?
Hi Pawan,
When it comes to driving traffic to your website, you hear the words SEO an=
d PPC often. But what are those terms, what are the differences and which a=
ligns better with your plan and budget? 💡 Hint: one does not cancel=
the other.
**Search Engine Optimization (SEO)**
Focuses on improving your website=E2=80=99s visibility in organic search re=
sults. This includes selecting the right keywords, creating high-quality co=
ntent, and ensuring your site is technically optimized. The goal is to attr=
act organic traffic by making your site relevant and authoritative.
**Pay-per-click (PPC)**
Paid advertising strategy where businesses bid for placement in sponsored s=
earch results. You pay for each click, making it a fast way to drive target=
ed traffic. With the ability to reach specific audiences based on demograph=
ics, PPC can deliver immediate results.
****SEO****
* Builds long-term organic traffic
* More cost-effective over time
* Takes time to see results
****PPC****
* Delivers instant traffic
* Highly targeted but pricey
* Limited by budgeting
Explore all the pros and cons https://yoast.com/seo-vs-pay-per-click-advert=
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</div>
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<!-- Preheader white space hack -->
</tr>
</table></td>
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</table></td>
</tr>
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
</tr>
</table></td>
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<tr>
<td align=3D"left" style=3D"padding:0;Margin:0"><!--[if mso]><table style=
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<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
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<td class=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Margin:0;width:1=
68px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
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9xkNY1bHTGJnad" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust=
:none;mso-line-height-rule:exactly;text-decoration:underline;color:#A61E69;=
font-size:14px"><img src=3D"https://content.app-us1.com/cdn-cgi/image/forma=
t=3Dauto,onerror=3Dredirect,width=3D650,dpr=3D2,fit=3Dscale-down/meJ0G/2023=
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st logo"></a></td>
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</tr>
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-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
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lapse;border-spacing:0px">
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px;line-height:21px" href=3D"https://mbyoast=
bv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_=
Uy.0OFz1HNzid9xkNY1bHTGJnae">Products</a></p></td>
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</tr>
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-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
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<td align=3D"center" style=3D"padding:0;Margin:0;width:88px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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<td align=3D"center" style=3D"padding:0;Margin:0;padding-top:15px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/lt=
.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzid9xkN=
Y1bHTGJnaf">Learn SEO</a></p></td>
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</tr>
</table><!--[if mso]></td><td style=3D"width:98px" valign=3D"top"><![endif]=
-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
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<td align=3D"center" style=3D"padding:0;Margin:0;width:88px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/lt=
.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzid9xkN=
Y1bHTGJnag">Blog</a></p></td>
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-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#ffff=
ff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:=
none;color:#ffffff;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/lt=
.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzid9xkN=
Y1bHTGJnah">MyYoast</a></p></td>
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80px" valign=3D"top"><![endif]-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-right" align=3D"righ=
t" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-=
collapse:collapse;border-spacing:0px;float:right">
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#1118=
27;font-size:14px"><br></p></td>
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</table><!--[if mso]></td></tr></table><![endif]--></td>
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<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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</tr>
</table>
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"ce=
nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
er-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width=
:100%">
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0">
<table bgcolor=3D"#ffffff" class=3D"es-content-body" align=3D"center" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"none" style=3D"mso-table-lspace:0pt;=
mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;background=
-color:transparent;width:650px">
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" height=3D"30" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margi=
n:0;padding-top:20px">
<h3 style=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:16px;font-style:normal;font-weight:normal;color:#a51e69;margin-bottom:12p=
x"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-siz=
e-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#A61E=
69;font-size:16px;font-family:'open sans', 'helvetica neue', helvetica, ari=
al, sans-serif" href=3D""></a><a target=3D"_blank" style=3D"-webkit-text-si=
ze-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-=
decoration:none;color:#A61E69;font-size:16px;font-family:'open sans', 'helv=
etica neue', helvetica, arial, sans-serif" href=3D"https://mbyoastbv.acemln=
b.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1H=
Nzid9xkNY1bHTGJFSc">SEO vs PPC</a></h3></td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<h2 style=3D"Margin:0;line-height:43.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:36px;font-style:normal;font-weight:normal;color:#111827;margin-bottom:15p=
x;text-align:center"><b><a target=3D"_blank" style=3D"-webkit-text-size-adj=
ust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decora=
tion:none;color:#111827;font-size:36px" href=3D"https://mbyoastbv.acemlnb.c=
om/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzi=
d9xkNY1bHTGJFSg">SEO vs PPC: Which one do I need</a>?</b></h2></td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Hi Pawan,</p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">When it comes to driving traffic to your website, you he=
ar the words SEO and PPC often. But what are those terms, what are the diff=
erences and which aligns better with your plan and budget? =F0=9F=92=A1 Hin=
t: one does not cancel the other.</p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#4b55=
63;font-size:14px;display:none"><br></p></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><strong>Search Engine Optimization (SEO)</strong></p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Focuses on improving your website=E2=80=99s visibility i=
n organic search results. This includes selecting the right keywords, creat=
ing high-quality content, and ensuring your site is technically optimized. =
The goal is to attract organic traffic by making your site relevant and aut=
horitative.</p></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><b>Pay-per-click (PPC)</b></p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Paid advertising strategy where businesses bid for place=
ment in sponsored search results. You pay for each click, making it a fast =
way to drive targeted traffic. With the ability to reach specific audiences=
based on demographics, PPC can deliver immediate results.</p></td>
</tr>
<tr>
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0"><!--[if mso]><table style=
=3D"width:650px" cellpadding=3D"0" cellspacing=3D"0"><tr><td style=3D"width=
:315px" valign=3D"top"><![endif]-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
<tr>
<td class=3D"es-m-p20b" align=3D"left" style=3D"padding:0;Margin:0;width:31=
5px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<h3 style=3D"Margin:0;line-height:24px;mso-line-height-rule:exactly;font-fa=
mily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-size:=
20px;font-style:normal;font-weight:normal;color:#4b5563;margin-bottom:12px;=
text-align:center"><strong>SEO</strong></h3></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<ul>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Builds long-term organic traffic</p></li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">More cost-effective over time</p></li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Takes time to see results</p></li>
</ul></td>
</tr>
</table></td>
</tr>
</table><!--[if mso]></td><td style=3D"width:20px"></td><td style=3D"width:=
315px" valign=3D"top"><![endif]-->
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-right" align=3D"righ=
t" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-=
collapse:collapse;border-spacing:0px;float:right">
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0;width:315px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<h3 style=3D"Margin:0;line-height:24px;mso-line-height-rule:exactly;font-fa=
mily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-size:=
20px;font-style:normal;font-weight:normal;color:#4b5563;margin-bottom:12px;=
text-align:center"><strong>PPC</strong></h3></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<ul>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Delivers instant traffic</p></li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Highly targeted but pricey</p></li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Limited by budgeting</p></li>
</ul></td>
</tr>
</table></td>
</tr>
</table><!--[if mso]></td></tr></table><![endif]--></td>
</tr>
</table></td>
</tr>
</table>
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"ce=
nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
er-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width=
:100%">
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0">
<table class=3D"es-content-body" align=3D"center" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collap=
se:collapse;border-spacing:0px;background-color:transparent;width:650px" bg=
color=3D"#00000000" role=3D"none">
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" height=3D"25" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" class=3D"es-m-p10" style=3D"padding:0;Margin:0"><!--[i=
f mso]><a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr=
0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzid9xkNY1bHTGJFSh" target=3D"_bl=
ank" hidden>
<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schem=
as-microsoft-com:office:word" esdevVmlButton href=3D"https://mbyoastbv.acem=
lnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz=
1HNzid9xkNY1bHTGJFSh"=20
style=3D"height:46px; v-text-anchor:middle; width:267px" arcsize=3D"13%" st=
roke=3D"f" fillcolor=3D"#a61e69">
<w:anchorlock></w:anchorlock>
<center style=3D'color:#ffffff; font-family:"open sans", "helvetica neue", =
helvetica, arial, sans-serif; font-size:14px; font-weight:400; line-height:=
14px; mso-text-raise:1px'>Explore all the pros and cons</center>
</v:roundrect></a>
<![endif]--><!--[if !mso]><!-- --><span class=3D"msohide es-button-border" =
style=3D"border-style:solid;border-color:#004cff;background:#a61e69;border-=
width:0px;display:inline-block;border-radius:6px;width:auto;mso-hide:all"><=
a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZr=
AXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzid9xkNY1bHTGJFSh" class=3D"es-button ms=
ohide" style=3D"mso-style-priority:100 !important;text-decoration:none;-web=
kit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:ex=
actly;color:#ffffff;font-size:14px;padding:15px 30px;display:inline-block;b=
ackground:#a61e69;border-radius:6px;font-family:'open sans', 'helvetica neu=
e', helvetica, arial, sans-serif;font-weight:normal;font-style:normal;line-=
height:16.8px;width:auto;text-align:center;mso-padding-alt:0;mso-border-alt=
:10px solid #a61e69;mso-hide:all" target=3D"_blank">Explore all the pros an=
d cons</a> </span><!--<![endif]--></td>
</tr>
</table></td>
</tr>
<tr>
<td class=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Margin:0;width:6=
50px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px"><br></p></td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0;font-size:0px"><a target=
=3D"_blank" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEp=
Gr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzid9xkNY1bHTGJFSi" style=3D"-w=
ebkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:=
exactly;text-decoration:underline;color:#A61E69;font-size:14px"><img class=
=3D"adapt-img" src=3D"https://content.app-us1.com/cdn-cgi/image/format=3Dau=
to,onerror=3Dredirect,width=3D650,dpr=3D2,fit=3Dscale-down/meJ0G/2025/02/24=
/2d079a6b-e2b3-45b2-9f45-b5e1ef060cc3.png" alt=3D"" style=3D"display:block;=
border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" =
width=3D"650" data-cf-ir-is-resized=3D"true"></a></td>
</tr>
<tr>
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
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</table></td>
</tr>
</table></td>
</tr>
</table>
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"ce=
nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
er-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width=
:100%">
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0">
<table class=3D"es-content-body" align=3D"center" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collap=
se:collapse;border-spacing:0px;background-color:transparent;width:650px" bg=
color=3D"#00000000" role=3D"none">
<tr>
<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td class=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Margin:0;width:6=
50px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" class=3D"es-infoblock" height=3D"40" style=3D"padding:=
0;Margin:0;line-height:14.4px;font-size:12px;color:#4B5563;margin-bottom:9p=
x"></td>
</tr>
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<td align=3D"center" class=3D"es-infoblock es-m-p10r es-m-p10l" style=3D"pa=
dding:0;Margin:0;line-height:19.2px;font-size:12px;color:#4B5563;margin-bot=
tom:9px">
<h3 style=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:16px;font-style:normal;font-weight:normal;color:#a51e69;margin-bottom:12p=
x">DON'T KNOW WHERE TO START OR NEED HELP? </h3></td>
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<td align=3D"center" class=3D"es-infoblock es-m-p10r es-m-p10l" style=3D"pa=
dding:0;Margin:0;line-height:38.4px;font-size:12px;color:#4B5563;margin-bot=
tom:9px">
<h2 style=3D"Margin:0;line-height:38.4px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:32px;font-style:normal;font-weight:normal;color:#111827;margin-bottom:15p=
x"><strong>Yoast support & SEO Academy</strong></h2></td>
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<td align=3D"center" class=3D"es-infoblock" height=3D"20" style=3D"padding:=
0;Margin:0;line-height:14.4px;font-size:12px;color:#4B5563;margin-bottom:9p=
x"></td>
</tr>
</table></td>
</tr>
</table></td>
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<tr>
<td align=3D"left" style=3D"padding:0;Margin:0"><!--[if mso]><table style=
=3D"width:650px" cellpadding=3D"0" cellspacing=3D"0"><tr><td style=3D"width=
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<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-co=
llapse:collapse;border-spacing:0px;float:left">
<tr>
<td class=3D"es-m-p0r es-m-p20b" align=3D"center" style=3D"padding:0;Margin=
:0;width:204px">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr class=3D"es-mobile-hidden">
<td align=3D"center" class=3D"es-infoblock" style=3D"padding:0;Margin:0;lin=
e-height:14.4px;font-size:0px;color:#4B5563;margin-bottom:9px"><a target=3D=
"_blank" href=3D"mailto:support@yoast.com" style=3D"-webkit-text-size-adjus=
t:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decorati=
on:underline;color:#A61E69;font-size:12px"><img class=3D"adapt-img" src=3D"=
https://content.app-us1.com/cdn-cgi/image/format=3Dauto,onerror=3Dredirect,=
width=3D204,dpr=3D2,fit=3Dscale-down/meJ0G/2023/07/27/9bd7a0ff-581e-48ed-ad=
13-434507103505.png" alt=3D"Yoast 24/7support" style=3D"display:block;borde=
r:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" data-=
cf-ir-is-resized=3D"true" width=3D"204" title=3D"Yoast 24/7support"></a></t=
d>
</tr><!--[if !mso]><!-- -->
<tr class=3D"es-desk-hidden" style=3D"display:none;float:left;overflow:hidd=
en;width:0;max-height:0;line-height:0;mso-hide:all">
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argin:0"></td>
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:21px;margin-bottom:9px;color:#11182=
7;font-size:14px"><b><a target=3D"_blank" style=3D"-webkit-text-size-adjust=
:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoratio=
n:none;color:#111827;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/=
lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFz1HNzid9x=
kNY1bHTGJnec">Free support forums</a></b></p></td>
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:18px;margin-bottom:9px;color:#4b556=
3;font-size:12px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:no=
ne;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:n=
one;color:#4b5563;font-size:12px;line-height:18px;font-family:'open sans', =
'helvetica neue', helvetica, arial, sans-serif" href=3D"https://mbyoastbv.a=
cemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0=
OFz1HNzid9xkNY1bHTGJnec">All our free WordPress plugins obviously have thei=
r own support forums at wordpress.org.</a></p></td>
</tr><!--[if !mso]><!-- -->
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ctly;text-decoration:underline;color:#A61E69;font-size:12px"><img class=3D"=
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PK 99