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Subject: Hey Pawan, has your content evolved with Google's algorithm
updates?
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Content preview: An interesting timeline
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=E2=80=8C=C2=A0=20
https://yoast.com/#utm_source=3Dnewsletter&utm_medium=3Demail&utm_content=
=3Dheader_logo=20
Products https://yoast.com/shop/#utm_source=3Dnewsletter&utm_medium=3Demail=
&utm_content=3Dheader_products
Learn SEO https://yoast.com/academy/#utm_source=3Dnewsletter&utm_medium=3De=
mail&utm_content=3Dheader_learn-seo
Blog https://yoast.com/seo-blog/#utm_source=3Dnewsletter&utm_medium=3Demail=
&utm_content=3Dheader_blog
MyYoast https://my.yoast.com/#utm_source=3Dnewsletter&utm_medium=3Demail&ut=
m_content=3Dheader_myyoast
GOOGLE ALGORITHM CHANGES https://yoast.com/google-algorithm-updates/#utm_so=
urce=3Dmailblue&utm_medium=3Demail&utm_campaign=3Dgoogle-algorithm&utm_cont=
ent=3Dheading-1&utm_emailtype=3Dfree-newsletter&utm_senddate=3D0701025
A timeline of Google algorithm updates https://yoast.com/google-algorithm-u=
pdates/#utm_source=3Dmailblue&utm_medium=3Demail&utm_campaign=3Dgoogle-algo=
rithm&utm_content=3Dheading-2&utm_emailtype=3Dfree-newsletter&utm_senddate=
=3D0701025
Hi Pawan,
Google's 2022 Helpful Content Update shook things up. It ensured that creat=
ing content helps people, not just trying to trick search engines.
Think of it this way: are you truly answering user questions and providing =
a valuable experience? If so, you're on the right track!
But do you also remember these game-changers https://yoast.com/google-algor=
ithm-updates/#utm_source=3Dmailblue&utm_medium=3Demail&utm_campaign=3Dgoogl=
e-algorithm&utm_content=3Dtextlink-1&utm_emailtype=3Dfree-newsletter&utm_se=
nddate=3D0701025? From=20
**2011's Panda** fighting low-quality content to=20
**2019's BERT** mastering natural language and=20
**2021's MUM** bringing multilingual AI power =E2=80=93 Google's been busy!
*=20
**The early days (2011-2015):** Panda and Penguin cracked down on spammy co=
ntent
*=20
**Local focus (2016-2018):** Possum and Mobile-first made search results lo=
cation-smart
*=20
**AI revolution (2019-2024):** BERT, MUM, and Helpful Content Update brough=
t relevance to the user
*=20
**What's next?=C2=A0**AI-driven search, focusing on intuitive, context-rich=
results that better understand what users want
Read more about Google's impact on Search https://yoast.com/google-algorith=
m-updates/#utm_source=3Dmailblue&utm_medium=3Demail&utm_campaign=3Dgoogle-a=
lgorithm&utm_content=3Dbutton-1&utm_emailtype=3Dfree-newsletter&utm_senddat=
e=3D0701025
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</div>
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nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
er-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width=
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<table bgcolor=3D"#ffffff" class=3D"es-content-body" align=3D"center" cellp=
adding=3D"0" cellspacing=3D"0" role=3D"none" style=3D"mso-table-lspace:0pt;=
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<td align=3D"left" style=3D"padding:0;Margin:0">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
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<td align=3D"center" height=3D"30" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"center" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margi=
n:0;padding-top:20px">
<h3 style=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:16px;font-style:normal;font-weight:normal;color:#a51e69;margin-bottom:12p=
x"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-siz=
e-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#A61E=
69;font-size:16px;font-family:'open sans', 'helvetica neue', helvetica, ari=
al, sans-serif" href=3D""></a><a target=3D"_blank" style=3D"-webkit-text-si=
ze-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-=
decoration:none;color:#A61E69;font-size:16px;font-family:'open sans', 'helv=
etica neue', helvetica, arial, sans-serif" href=3D"https://mbyoastbv.acemln=
b.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFy3X=
zzid9vlfY1bHTGInCd">GOOGLE ALGORITHM CHANGES</a></h3></td>
</tr>
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<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<h2 style=3D"Margin:0;line-height:43.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:36px;font-style:normal;font-weight:normal;color:#111827;margin-bottom:15p=
x;text-align:center"><b><a target=3D"_blank" style=3D"-webkit-text-size-adj=
ust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decora=
tion:none;color:#111827;font-size:36px" href=3D"https://mbyoastbv.acemlnb.c=
om/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFy3Xzzi=
d9vlfY1bHTGInCe">A timeline of Google algorithm updates</a></b></h2></td>
</tr>
<tr>
<td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0"></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Hi Pawan,</p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Google's 2022 Helpful Content Update shook things up. It=
ensured that creating content helps people, not just trying to trick searc=
h engines.</p>
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">Think of it this way: are you truly answering user quest=
ions and providing a valuable experience? If so, you're on the right track!=
</p></td>
</tr>
<tr>
<td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:=
0">
<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
elvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b55=
63;font-size:16px">But do you also remember these <a target=3D"_blank" styl=
e=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-heigh=
t-rule:exactly;text-decoration:underline;color:#3d85c6;font-size:16px" href=
=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud=
92j-g0kXU4JFGf68F6_Uy.0OFy3Xzzid9vlfY1bHTGInCf">game-changers</a>? From <st=
rong>2011's Panda</strong> fighting low-quality content to <strong>2019's B=
ERT</strong> mastering natural language and <strong>2021's MUM</strong> bri=
nging multilingual AI power =E2=80=93 Google's been busy!</p>
<ul>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px"><strong>The early days (2011-2015):</strong> Panda=
and Penguin cracked down on spammy content</li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px"><strong>Local focus (2016-2018):</strong> Possum a=
nd Mobile-first made search results location-smart</li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px"><strong>AI revolution (2019-2024):</strong> BERT, =
MUM, and Helpful Content Update brought relevance to the user</li>
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px"><b>What's next? </b>AI-driven search, focusin=
g on intuitive, context-rich results that better understand what users want=
</li>
</ul></td>
</tr>
<tr>
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table></td>
</tr>
</table>
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"ce=
nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
er-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width=
:100%">
<tr>
<td align=3D"center" style=3D"padding:0;Margin:0">
<table class=3D"es-content-body" align=3D"center" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collap=
se:collapse;border-spacing:0px;background-color:transparent;width:650px" bg=
color=3D"#00000000" role=3D"none">
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
<tr>
<td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px=
">
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentat=
ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px">
<tr>
<td align=3D"center" class=3D"es-m-p10" style=3D"padding:0;Margin:0"><!--[i=
f mso]><a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr=
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ank" hidden>
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as-microsoft-com:office:word" esdevVmlButton href=3D"https://mbyoastbv.acem=
lnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0OFy=
3Xzzid9vlfY1bHTGInCg"=20
style=3D"height:46px; v-text-anchor:middle; width:368px" arcsize=3D"13%" st=
roke=3D"f" fillcolor=3D"#a61e69">
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<center style=3D'color:#ffffff; font-family:"open sans", "helvetica neue", =
helvetica, arial, sans-serif; font-size:14px; font-weight:400; line-height:=
14px; mso-text-raise:1px'>Read more about Google's impact on Search</cente=
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kit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:ex=
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ackground:#a61e69;border-radius:6px;font-family:'open sans', 'helvetica neu=
e', helvetica, arial, sans-serif;font-weight:normal;font-style:normal;line-=
height:16.8px;width:auto;text-align:center;mso-padding-alt:0;mso-border-alt=
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50px">
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<td align=3D"center" style=3D"padding:0;Margin:0;font-size:0px"><a target=
=3D"_blank" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEp=
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ebkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:=
exactly;text-decoration:underline;color:#A61E69;font-size:14px"><img class=
=3D"adapt-img" src=3D"https://content.app-us1.com/cdn-cgi/image/onerror=3Dr=
edirect,width=3D650,dpr=3D2,fit=3Dscale-down,format=3Dauto/meJ0G/2025/01/07=
/96358769-afb0-4271-ab6c-383ecb38dc3c.png" alt=3D"" style=3D"display:block;=
border:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" =
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</table>
<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"ce=
nter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;bord=
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<table class=3D"es-content-body" align=3D"center" cellpadding=3D"0" cellspa=
cing=3D"0" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collap=
se:collapse;border-spacing:0px;background-color:transparent;width:650px" bg=
color=3D"#00000000" role=3D"none">
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<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px">
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50px">
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ion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
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<td align=3D"center" class=3D"es-infoblock" height=3D"40" style=3D"padding:=
0;Margin:0;line-height:14.4px;font-size:12px;color:#4B5563;margin-bottom:9p=
x"></td>
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<td align=3D"center" class=3D"es-infoblock es-m-p10r es-m-p10l" style=3D"pa=
dding:0;Margin:0;line-height:19.2px;font-size:12px;color:#4B5563;margin-bot=
tom:9px">
<h3 style=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exactly;font-=
family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:16px;font-style:normal;font-weight:normal;color:#a51e69;margin-bottom:12p=
x">DON'T KNOW WHERE TO START OR NEED HELP? </h3></td>
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tom:9px">
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family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-siz=
e:32px;font-style:normal;font-weight:normal;color:#111827;margin-bottom:15p=
x"><strong>Yoast support & SEO Academy</strong></h2></td>
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0;Margin:0;line-height:14.4px;font-size:12px;color:#4B5563;margin-bottom:9p=
x"></td>
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<td align=3D"left" style=3D"padding:0;Margin:0"><!--[if mso]><table style=
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r=3D2,fit=3Dscale-down,format=3Dauto/meJ0G/2023/07/27/9bd7a0ff-581e-48ed-ad=
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r:0;outline:none;text-decoration:none;-ms-interpolation-mode:bicubic" data-=
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d>
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
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n:none;color:#111827;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/=
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
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3;font-size:12px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:no=
ne;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:n=
one;color:#4b5563;font-size:12px;line-height:18px;font-family:'open sans', =
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OFy3Xzzid9vlfY1bHTGIXia">All our free WordPress plugins obviously have thei=
r own support forums at wordpress.org.</a></p></td>
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</table><!--[if mso]></td><td style=3D"width:203px" valign=3D"top"><![endif=
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<table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left"=
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203px">
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lp center"></a></td>
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
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n:none;color:#111827;font-size:14px" href=3D"https://mbyoastbv.acemlnb.com/=
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<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:non=
e;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', h=
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3;font-size:12px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:no=
ne;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:n=
one;color:#4b5563;font-size:12px;line-height:18px;font-family:'open sans', =
'helvetica neue', helvetica, arial, sans-serif" href=3D"https://mbyoastbv.a=
cemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0=
OFy3Xzzid9vlfY1bHTGIXib">In our help center, you can find all the answers t=
o questions about both free and premium plugins. </a></p></td>
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<tr class=3D"es-desk-hidden" style=3D"display:none;float:left;overflow:hidd=
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------=_Part_3495910_1051050939.1736266756844--
PK 99