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gn=3D"top"><![endif]--><table cellpadding=3D"0" cellspacing=3D"0" class=3D"=
es-left" align=3D"left" role=3D"none" style=3D"mso-table-lspace:0pt;mso-tab=
le-rspace:0pt;border-collapse:collapse;border-spacing:0px;float:left"><tr><=
td align=3D"center" style=3D"padding:0;Margin:0;width:88px"><table cellpadd=
ing=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" style=3D"m=
so-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-sp=
acing:0px"><tr class=3D"es-mobile-hidden"><td align=3D"right" style=3D"padd=
ing:0;Margin:0;padding-top:15px"><p style=3D"Margin:0;-webkit-text-size-adj=
ust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family=
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px;margin-bottom:11px;color:#ffffff;font-size:14px"><a target=3D"_blank" st=
yle=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-hei=
ght-rule:exactly;text-decoration:none;color:#ffffff;font-size:14px" href=3D=
"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j=
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style=3D"width:98px" valign=3D"top"><![endif]--><table cellpadding=3D"0" c=
ellspacing=3D"0" class=3D"es-left" align=3D"left" role=3D"none" style=3D"ms=
o-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spa=
cing:0px;float:left"><tr><td align=3D"center" style=3D"padding:0;Margin:0;w=
idth:88px"><table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=
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-collapse:collapse;border-spacing:0px"><tr class=3D"es-mobile-hidden"><td a=
lign=3D"center" style=3D"padding:0;Margin:0;padding-top:15px"><p style=3D"M=
argin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-he=
ight-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica, ari=
al, sans-serif;line-height:21px;margin-bottom:11px;color:#ffffff;font-size:=
14px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-=
size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#f=
fffff;font-size:14px"=0Ahref=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3D=
Zy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy2HVziNf1jNY2XIHHInif7=
m">Blog</a></p>=0A=0A</td>=0A</tr>=0A</table>=0A</td>=0A<td class=3D"es-hid=
den" style=3D"padding:0;Margin:0;width:10px"></td>=0A</tr>=0A</table>=0A=0A=
<!--[if mso]></td>=0A<td style=3D"width:88px" valign=3D"top"><![endif]--><t=
able cellpadding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left" r=
ole=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-coll=
apse:collapse;border-spacing:0px;float:left"><tr><td align=3D"left" style=
=3D"padding:0;Margin:0;width:88px"><table cellpadding=3D"0" cellspacing=3D"=
0" width=3D"100%" role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-t=
able-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr class=3D"e=
s-mobile-hidden"><td align=3D"left" style=3D"padding:0;Margin:0;padding-top=
:15px"><p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adj=
ust:none;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica n=
eue', helvetica, arial, sans-serif;line-height:21px;margin-bottom:11px;colo=
r:#ffffff;font-size:14px"><a target=3D"_blank" style=3D"-webkit-text-size-a=
djust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-deco=
ration:none;color:#ffffff;font-size:14px"=0Ahref=3D"https://mbyoastbv.aceml=
nb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy2=
HVziNf1jNY2XIHHInif72">MyYoast</a></p>=0A=0A</td>=0A</tr>=0A</table>=0A</td=
>=0A</tr>=0A</table>=0A =0A<!--[if mso]></td>=0A<td style=3D"width:10px"></=
td>=0A<td style=3D"width:80px" valign=3D"top"><![endif]--><table cellpaddin=
g=3D"0" cellspacing=3D"0" class=3D"es-right" align=3D"right" role=3D"none" =
style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse=
;border-spacing:0px;float:right"><tr><td align=3D"left" style=3D"padding:0;=
Margin:0;width:80px"><table cellpadding=3D"0" cellspacing=3D"0" width=3D"10=
0%" role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-table-rspace:0p=
t;border-collapse:collapse;border-spacing:0px"><tr class=3D"es-mobile-hidde=
n"><td align=3D"center" style=3D"padding:0;Margin:0;padding-top:15px"><p st=
yle=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso=
-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:21px;margin-bottom:11px;color:#111827;fo=
nt-size:14px"><br></p>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table=
>=0A=0A<!--[if mso]></td>=0A</tr>=0A</table>=0A<![endif]--></td>=0A</tr>=0A=
<tr><td align=3D"left" style=3D"padding:0;Margin:0"><table cellpadding=3D"0=
" cellspacing=3D"0" width=3D"100%" role=3D"none" style=3D"mso-table-lspace:=
0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><=
td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px"=
><table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presenta=
tion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:co=
llapse;border-spacing:0px"><tr class=3D"es-mobile-hidden"><td align=3D"cent=
er" height=3D"20" style=3D"padding:0;Margin:0"></td>=0A</tr>=0A</table>=0A<=
/td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</tabl=
e>=0A=0A <table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" al=
ign=3D"center" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace=
:0pt;border-collapse:collapse;border-spacing:0px;table-layout:fixed !import=
ant;width:100%"><tr><td align=3D"center" style=3D"padding:0;Margin:0"><tabl=
e bgcolor=3D"#ffffff" class=3D"es-content-body" align=3D"center" cellpaddin=
g=3D"0" cellspacing=3D"0" role=3D"none" style=3D"mso-table-lspace:0pt;mso-t=
able-rspace:0pt;border-collapse:collapse;border-spacing:0px;background-colo=
r:transparent;width:650px"><tr><td align=3D"left" style=3D"padding:0;Margin=
:0"><table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none"=
style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collaps=
e;border-spacing:0px"><tr><td class=3D"es-m-p0r" align=3D"center" style=3D"=
padding:0;Margin:0;width:650px"><table cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-tabl=
e-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td=0Aalign=
=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>=0A=0A </tr>=0A=
=0A <tr><td align=3D"center" class=3D"es-m-p10r es-m-p10l" style=3D"padding=
:0;Margin:0;padding-top:20px"><h3 style=3D"Margin:0;line-height:19.2px;mso-=
line-height-rule:exactly;font-family:'open sans', 'helvetica neue', helveti=
ca, arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;c=
olor:#a51e69;margin-bottom:12px;white-space:nowrap"><a target=3D"_blank" st=
yle=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-hei=
ght-rule:exactly;text-decoration:none;color:#A61E69;font-size:16px;font-fam=
ily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;white-space=
:nowrap" href=3D""></a><a target=3D"_blank" style=3D"-webkit-text-size-adju=
st:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decorat=
ion:none;color:#A61E69;font-size:16px;font-family:'open sans', 'helvetica n=
eue', helvetica, arial, sans-serif;white-space:nowrap" href=3D"https://mbyo=
astbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68=
F6_Uy.0eFy2HVziNf1jNY2XIHHInii72">CONVERSATIONAL CONTENT</a></h3>=0A</td>=
=0A</tr>=0A<tr><td align=3D"center" class=3D"es-m-p10r es-m-p10l" style=3D"=
padding:0;Margin:0"><h1 style=3D"Margin:0;line-height:43.2px;mso-line-heigh=
t-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica, arial,=
sans-serif;font-size:36px;font-style:normal;font-weight:normal;color:#3333=
33;margin-bottom:18px"><b><a target=3D"_blank" style=3D"-webkit-text-size-a=
djust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-deco=
ration:none;color:#111827;font-size:36px" href=3D"https://mbyoastbv.acemlnb=
.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy2HV=
ziNf1jNY2XIHHInmZ5m">Talk with your audience everyday</a></b></h1></td>=0A<=
/tr>=0A<tr><td align=3D"center" height=3D"10" style=3D"padding:0;Margin:0">=
</td>=0A</tr>=0A=0A <tr><td align=3D"left" class=3D"es-m-p10r es-m-p10l" st=
yle=3D"padding:0;Margin:0"><p style=3D"Margin:0;-webkit-text-size-adjust:no=
ne;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'open=
sans', 'helvetica neue', helvetica, arial, sans-serif;line-height:24px;mar=
gin-bottom:11px;color:#4b5563;font-size:16px">Hey Pawan,<br></p>=0A=0A<p st=
yle=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso=
-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvet=
ica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b5563;fo=
nt-size:16px">It's time for you to accept this hard truth: people aren't in=
terested in cold, business-like content. They want conversations with you. =
We all know it's easier said than done, so how can you <a target=3D"_blank"=
style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-=
height-rule:exactly;text-decoration:underline;color:#3d85c6;font-size:16px"=
href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrA=
XQiud92j-g0kXU4JFGf68F6_Uy.0eFy2HVziNf1jNY2XIHHInmZ52">make your content mo=
re engaging</a>? Here are a few tips to get you started:</p>=0A<ul> =0A<li =
style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-h=
eight-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica, ar=
ial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color:#4b=
5563;font-size:16px"><strong>Use "I" and "You":</strong> Personalize your w=
riting and address your reader directly.</li> <li style=3D"-webkit-text-siz=
e-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-f=
amily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;line-heig=
ht:24px;margin-bottom:11px;margin-left:0;color:#4b5563;font-size:16px"><b>A=
sk your readers questions:</b> People are more likely to engage if you give=
them a reason to.</li> =0A<li style=3D"-webkit-text-size-adjust:none;-ms-t=
ext-size-adjust:none;mso-line-height-rule:exactly;font-family:'open sans', =
'helvetica neue', helvetica, arial, sans-serif;line-height:24px;margin-bott=
om:11px;margin-left:0;color:#4b5563;font-size:16px"><strong>Keep it</strong=
><strong> simple:</strong> Avoid complex terms and sentence structures.</li=
> <li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-=
line-height-rule:exactly;font-family:'open sans', 'helvetica neue', helveti=
ca, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;col=
or:#4b5563;font-size:16px"><strong>Embrace your voice:</strong> Maybe you l=
ove dad jokes or have a thing for obscure movie references?</li> =0A<li sty=
le=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-heig=
ht-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica, arial=
, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color:#4b556=
3;font-size:16px"><strong>Share your anecdotes:</strong> Nothing builds tru=
st like admitting that time you totally messed up or learned something the =
hard way</li> </ul></td>=0A</tr>=0A<tr><td align=3D"center" height=3D"20" s=
tyle=3D"padding:0;Margin:0"></td>=0A</tr>=0A=0A <tr><td align=3D"center" cl=
ass=3D"es-m-p10" style=3D"padding:0;Margin:0"> =0A<!--[if mso]><a href=3D"h=
ttps://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g=
0kXU4JFGf68F6_Uy.0eFy2HVziNf1jNY2XIHHInmZ5E" target=3D"_blank" hidden>=0A=
=09<v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:sc=
hemas-microsoft-com:office:word" esdevVmlButton href=3D"https://mbyoastbv.a=
cemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0=
eFy2HVziNf1jNY2XIHHInmZ5E" =0A style=3D"height:46px; v-text-=
anchor:middle; width:340px" arcsize=3D"13%" stroke=3D"f" fillcolor=3D"#a61=
e69">=0A=09=09<w:anchorlock></w:anchorlock>=0A=09=09<center style=3D'color:=
#ffffff; font-family:"open sans", "helvetica neue", helvetica, arial, sans-=
serif; font-size:14px; font-weight:400; line-height:14px; mso-text-raise:1=
px'>Start talking through your content today</center>=0A=09</v:roundrect></=
a>=0A<![endif]--> =0A<!--[if !mso]><!-- --><span class=3D"msohide es-button=
-border" style=3D"border-style:solid;border-color:#004cff;background:#a61e6=
9;border-width:0px;display:inline-block;border-radius:6px;width:auto;mso-hi=
de:all"><a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpG=
r0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy2HVziNf1jNY2XIHHInmZ5E" class=3D"e=
s-button msohide" target=3D"_blank" style=3D"mso-style-priority:100 !import=
ant;text-decoration:none;-webkit-text-size-adjust:none;-ms-text-size-adjust=
:none;mso-line-height-rule:exactly;color:#ffffff;font-size:14px;padding:15p=
x 30px;display:inline-block;background:#a61e69;border-radius:6px;font-famil=
y:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-weight:n=
ormal;font-style:normal;line-height:16.8px;width:auto;text-align:center;mso=
-padding-alt:0;mso-border-alt:10px solid #a61e69;mso-hide:all">Start talkin=
g through your content today</a>=0A</span> =0A<!--<![endif]--></td>=0A</tr>=
=0A<tr><td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td=
>=0A</tr>=0A<tr><td align=3D"center" height=3D"20" style=3D"padding:0;Margi=
n:0"></td>=0A</tr>=0A=0A <tr><td align=3D"center" style=3D"padding:0;Margin=
:0;font-size:0px"><a target=3D"_blank" href=3D"https://mbyoastbv.acemlnb.co=
m/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy2HVziN=
f1jNY2XIHHInmZ5U" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adju=
st:none;mso-line-height-rule:exactly;text-decoration:underline;color:#A61E6=
9;font-size:14px"><img class=3D"adapt-img" src=3D"https://content.app-us1.c=
om/cdn-cgi/image/width=3D650,dpr=3D2,fit=3Dscale-down,format=3Dauto,onerror=
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style=3D"display:block;border:0;outline:none;text-decoration:none;-ms-inter=
polation-mode:bicubic" data-cf-ir-is-resized=3D"true" width=3D"650"></a>=0A=
</td>=0A</tr>=0A<tr><td align=3D"center" height=3D"20" style=3D"padding:0;M=
argin:0"></td>=0A</tr>=0A<tr><td align=3D"center" height=3D"20" style=3D"pa=
dding:0;Margin:0"></td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</t=
d>=0A</tr>=0A<tr><td align=3D"left" style=3D"padding:0;Margin:0"><table cel=
lpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" style=3D"mso-=
table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spaci=
ng:0px"><tr><td class=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Marg=
in:0;width:650px"><table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%"=
role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;b=
order-collapse:collapse;border-spacing:0px"><tr><td align=3D"center" height=
=3D"20" style=3D"padding:0;Margin:0"></td>=0A</tr>=0A</table>=0A</td>=0A</t=
r>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A=0A <=
table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" align=3D"cen=
ter" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;borde=
r-collapse:collapse;border-spacing:0px;table-layout:fixed !important;width:=
100%"><tr><td align=3D"center" style=3D"padding:0;Margin:0"><table class=3D=
"es-content-body" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" styl=
e=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bor=
der-spacing:0px;background-color:transparent;width:650px" bgcolor=3D"#00000=
000" role=3D"none"><tr><td align=3D"left" style=3D"padding:0;Margin:0"><tab=
le cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" style=
=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bord=
er-spacing:0px"><tr><td class=3D"es-m-p0r" align=3D"center" style=3D"paddin=
g:0;Margin:0;width:650px"><table cellpadding=3D"0" cellspacing=3D"0" width=
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mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', hel=
vetica, arial, sans-serif;line-height:18px;margin-bottom:9px;color:#4b5563;=
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lor:#4B5563;margin-bottom:9px"><p style=3D"Margin:0;-webkit-text-size-adjus=
t:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'=
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