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And can typos actually affect your rankings?
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Google has again downplayed the importance of what constitutes as a search ranking signal. For instance,
**perfect HTML and typo-free content** aren't quite the important SEO factors some thought they were. But even if something is considered a non-ranking factor, Google still takes your website's content quality, relevance, and authority into account.
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ight-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica, ari=
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0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><=
td align=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px"=
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tion" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:co=
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er" height=3D"20" style=3D"padding:0;Margin:0"></td>=0A</tr>=0A</table>=0A<=
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e>=0A=0A <table cellpadding=3D"0" cellspacing=3D"0" class=3D"es-content" al=
ign=3D"center" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rspace=
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ant;width:100%"><tr><td align=3D"center" style=3D"padding:0;Margin:0"><tabl=
e bgcolor=3D"#ffffff" class=3D"es-content-body" align=3D"center" cellpaddin=
g=3D"0" cellspacing=3D"0" role=3D"none" style=3D"mso-table-lspace:0pt;mso-t=
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r:transparent;width:650px"><tr><td align=3D"left" style=3D"padding:0;Margin=
:0"><table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none"=
style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collaps=
e;border-spacing:0px"><tr><td class=3D"es-m-p0r" align=3D"center" style=3D"=
padding:0;Margin:0;width:650px"><table cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-tabl=
e-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td=0Aalign=
=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>=0A=0A </tr>=0A=
=0A <tr><td align=3D"center" class=3D"es-m-p10r es-m-p10l" style=3D"padding=
:0;Margin:0;padding-top:20px"><h3 style=3D"Margin:0;line-height:19.2px;mso-=
line-height-rule:exactly;font-family:'open sans', 'helvetica neue', helveti=
ca, arial, sans-serif;font-size:16px;font-style:normal;font-weight:normal;c=
olor:#a51e69;margin-bottom:12px;white-space:nowrap"><a target=3D"_blank" st=
yle=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-hei=
ght-rule:exactly;text-decoration:none;color:#A61E69;font-size:16px;font-fam=
ily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;white-space=
:nowrap" href=3D""></a><a target=3D"_blank" style=3D"-webkit-text-size-adju=
st:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decorat=
ion:none;color:#A61E69;font-size:16px;font-family:'open sans', 'helvetica n=
eue', helvetica, arial, sans-serif;white-space:nowrap" href=3D"https://mbyo=
astbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68=
F6_Uy.0eFy137ziNfzj_Y2XIHHInSd5U">THE SEO UPDATE BY YOAST</a></h3>=0A</td>=
=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A=0A <tr><t=
d align=3D"left" style=3D"padding:0;Margin:0"><table cellpadding=3D"0" cell=
spacing=3D"0" width=3D"100%" role=3D"none" style=3D"mso-table-lspace:0pt;ms=
o-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td ali=
gn=3D"center" valign=3D"top" style=3D"padding:0;Margin:0;width:650px"><tabl=
e cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" =
style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse=
;border-spacing:0px"><tr><td align=3D"center" class=3D"es-m-p10r es-m-p10l"=
style=3D"padding:0;Margin:0"><h1 style=3D"Margin:0;line-height:43.2px;mso-=
line-height-rule:exactly;font-family:'open sans', 'helvetica neue', helveti=
ca, arial, sans-serif;font-size:36px;font-style:normal;font-weight:normal;c=
olor:#333333;margin-bottom:18px"><b><a target=3D"_blank" style=3D"-webkit-t=
ext-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly=
;text-decoration:none;color:#111827;font-size:36px" href=3D"https://mbyoast=
bv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_=
Uy.0eFy137ziNfzj_Y2XIHHInSd6m">Celebrate 3 years of SEO Updates with=0Aus</=
a></b></h1>=0A</td>=0A</tr>=0A<tr><td align=3D"left" class=3D"es-m-p10r es-=
m-p10l" style=3D"padding:0;Margin:0"><p style=3D"Margin:0;-webkit-text-size=
-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-fa=
mily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;line-heigh=
t:24px;margin-bottom:11px;color:#4b5563;font-size:16px">Hey Pawan,</p>=0A=
=0A<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:=
none;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue'=
, helvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4=
b5563;font-size:16px">The 3-year=C2=A0<a target=3D"_blank" href=3D"https://=
mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JF=
Gf68F6_Uy.0eFy137ziNfzj_Y2XIHHInSd62" style=3D"-webkit-text-size-adjust:non=
e;-ms-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:un=
derline;color:#3d85c6;font-size:16px">anniversary edition</a> of our SEO Up=
date is almost here, and we don=E2=80=99t want you to miss out! We're back =
from our summer break with Alex Moss and Carolyn Shelby, our in-house SEO e=
xperts for industry updates, trends and more insights.=C2=A0</p>=0A</td>=0A=
</tr>=0A=0A <tr><td align=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"p=
adding:0;Margin:0"><p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-t=
ext-size-adjust:none;mso-line-height-rule:exactly;font-family:'open sans', =
'helvetica neue', helvetica, arial, sans-serif;line-height:24px;margin-bott=
om:11px;color:#4b5563;font-size:16px">🗓=EF=B8=8F=C2=A0<strong>When?=
</strong> Thursday, October 1 (mark your calendars!)</p>=0A<p style=3D"Marg=
in:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-heigh=
t-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica, arial,=
sans-serif;line-height:24px;margin-bottom:11px;color:#4b5563;font-size:16p=
x">=E2=8F=B0 <strong>Time?</strong> 4 PM CEST / 10 AM EDT (set those alarms=
!)</p>=0A</td>=0A</tr>=0A=0A <tr><td align=3D"left" class=3D"es-m-p10r es-m=
-p10l" style=3D"padding:0;Margin:0"><p style=3D"Margin:0;-webkit-text-size-=
adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-fam=
ily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;line-height=
:24px;margin-bottom:11px;color:#4b5563;font-size:16px">You will hear=C2=
=A0the latest on Google's August core update, AI's impact on search results=
, the Yelp vs. Google showdown, and all the talk around SearchGPT.</p>=0A<p=
style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;=
mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', hel=
vetica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b5563=
;font-size:16px">As always, we have plenty of news lined up for the session=
. See you there!</p>=0A</td>=0A</tr>=0A<tr><td align=3D"center" height=3D"2=
0" style=3D"padding:0;Margin:0"></td>=0A</tr>=0A=0A <tr><td align=3D"center=
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y.0eFy137ziNfzj_Y2XIHHInSd6E" =0A style=3D"height:46px; v-te=
xt-anchor:middle; width:162px" arcsize=3D"13%" stroke=3D"f" fillcolor=3D"#=
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or:#ffffff; font-family:"open sans", "helvetica neue", helvetica, arial, sa=
ns-serif; font-size:14px; font-weight:400; line-height:14px; mso-text-rais=
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le:exactly;color:#ffffff;font-size:14px;padding:15px 30px;display:inline-bl=
ock;background:#a61e69;border-radius:6px;font-family:'open sans', 'helvetic=
a neue', helvetica, arial, sans-serif;font-weight:normal;font-style:normal;=
line-height:16.8px;width:auto;text-align:center;mso-padding-alt:0;mso-borde=
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tyle=3D"padding:0;Margin:0"></td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A=0A =
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t-size-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;c=
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8.png" alt style=3D"display:block;border:0;outline:none;text-decoration:non=
e;-ms-interpolation-mode:bicubic" data-cf-ir-is-resized=3D"true" width=3D"6=
50"></a>=0A</td>=0A</tr>=0A<tr><td align=3D"center" height=3D"20" style=3D"=
padding:0;Margin:0"></td>=0A</tr>=0A=0A <tr><td align=3D"center" class=3D"e=
s-m-p10r es-m-p10l" style=3D"padding:0;Margin:0;padding-top:20px"><h3 style=
=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exactly;font-family:'o=
pen sans', 'helvetica neue', helvetica, arial, sans-serif;font-size:16px;fo=
nt-style:normal;font-weight:normal;color:#a51e69;margin-bottom:12px;white-s=
pace:nowrap"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-m=
s-text-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;c=
olor:#A61E69;font-size:16px;font-family:'open sans', 'helvetica neue', helv=
etica, arial, sans-serif;white-space:nowrap" href=3D""></a><a target=3D"_bl=
ank" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-l=
ine-height-rule:exactly;text-decoration:none;color:#A61E69;font-size:16px;f=
ont-family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;whit=
e-space:nowrap" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKq=
TPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy137ziNfzj_Y2XIHHInSd5E">SEO N=
EWS</a></h3>=0A</td>=0A</tr>=0A<tr><td align=3D"center" class=3D"es-m-p10r =
es-m-p10l" style=3D"padding:0;Margin:0"><h1 style=3D"Margin:0;line-height:3=
8.4px;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica neue=
', helvetica, arial, sans-serif;font-size:32px;font-style:normal;font-weigh=
t:normal;color:#333333;margin-bottom:18px"><b><a target=3D"_blank" style=3D=
"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-ru=
le:exactly;text-decoration:none;color:#111827;font-size:32px" href=3D"https=
://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU=
4JFGf68F6_Uy.0eFy137ziNfzj_Y2XIHHInSd5E">What is or isn't a ranking signal?=
</a></b></h1></td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A=
</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A=0A <table cellpadding=3D"0" =
cellspacing=3D"0" class=3D"es-content" align=3D"center" role=3D"none" style=
=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bord=
er-spacing:0px;table-layout:fixed !important;width:100%"><tr><td align=3D"c=
enter" style=3D"padding:0;Margin:0"><table class=3D"es-content-body" align=
=3D"center" cellpadding=3D"0" cellspacing=3D"0" style=3D"mso-table-lspace:0=
pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0px;backgro=
und-color:transparent;width:650px" bgcolor=3D"#FFFFFF" role=3D"none"><tr><t=
d align=3D"left" style=3D"padding:0;Margin:0"><table cellpadding=3D"0" cell=
spacing=3D"0" width=3D"100%" role=3D"none" style=3D"mso-table-lspace:0pt;ms=
o-table-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td cla=
ss=3D"es-m-p0r" align=3D"center" style=3D"padding:0;Margin:0;width:650px"><=
table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentati=
on" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:coll=
apse;border-spacing:0px"><tr><td=0Aalign=3D"left" class=3D"es-m-p10r es-m-p=
10l" style=3D"padding:0;Margin:0"><p style=3D"Margin:0;-webkit-text-size-ad=
just:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-famil=
y:'open sans', 'helvetica neue', helvetica, arial, sans-serif;line-height:2=
4px;margin-bottom:11px;color:#4b5563;font-size:16px">Google has again downp=
layed the importance of what constitutes as a search ranking signal. For in=
stance, <strong>perfect HTML and typo-free content</strong> aren't quite th=
e important SEO factors some thought they were. But even if something is co=
nsidered a non-ranking factor, Google still takes your website's content qu=
ality, relevance, and authority into account.</p>=0A=0A<p style=3D"Margin:0=
;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-ru=
le:exactly;font-family:'open sans', 'helvetica neue', helvetica, arial, san=
s-serif;line-height:24px;margin-bottom:11px;color:#4b5563;font-size:16px">S=
o, keep at it! But, what other "<a target=3D"_blank" style=3D"-webkit-text-=
size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;tex=
t-decoration:underline;color:#3d85c6;font-size:16px" href=3D"https://mbyoas=
tbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6=
_Uy.0eFy137ziNfzj_Y2XIHHInSd5E">quality signals</a>" do you think might not=
be the real deal?<br></p>=0A</td>=0A</tr>=0A<tr><td align=3D"center" class=
=3D"es-infoblock" height=3D"40" style=3D"padding:0;Margin:0;line-height:14.=
4px;font-size:12px;color:#4B5563;margin-bottom:9px"></td>=0A</tr>=0A=0A <tr=
><td align=3D"center" class=3D"es-infoblock es-m-p10r es-m-p10l" style=3D"p=
adding:0;Margin:0;line-height:19.2px;font-size:12px;color:#4B5563;margin-bo=
ttom:9px"><h3 style=3D"Margin:0;line-height:19.2px;mso-line-height-rule:exa=
ctly;font-family:'open sans', 'helvetica neue', helvetica, arial, sans-seri=
f;font-size:16px;font-style:normal;font-weight:normal;color:#a51e69;margin-=
bottom:12px">DON'T KNOW WHERE TO START OR NEED HELP?=C2=A0</h3></td>=0A</tr=
>=0A<tr><td align=3D"center" class=3D"es-infoblock es-m-p10r es-m-p10l" sty=
le=3D"padding:0;Margin:0;line-height:38.4px;font-size:12px;color:#4B5563;ma=
rgin-bottom:9px"><h2 style=3D"Margin:0;line-height:38.4px;mso-line-height-r=
ule:exactly;font-family:'open sans', 'helvetica neue', helvetica, arial, sa=
ns-serif;font-size:32px;font-style:normal;font-weight:normal;color:#111827;=
margin-bottom:15px"><strong>Yoast support & SEO Academy</strong></h2></td>=
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" style=3D"padding:0;Margin:0;line-height:14.4px;font-size:12px;color:#4B55=
63;margin-bottom:9px"></td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=
=0A</td>=0A</tr>=0A=0A <tr><td align=3D"left" style=3D"padding:0;Margin:0">=
=0A<!--[if mso]><table style=3D"width:650px" cellpadding=3D"0" cellspacing=
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padding=3D"0" cellspacing=3D"0" class=3D"es-left" align=3D"left" role=3D"no=
ne" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:coll=
apse;border-spacing:0px;float:left"><tr><td class=3D"es-m-p0r es-m-p20b" al=
ign=3D"center" style=3D"padding:0;Margin:0;width:204px"><table cellpadding=
=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" style=3D"mso-=
table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spaci=
ng:0px"><tr class=3D"es-mobile-hidden"><td align=3D"center" class=3D"es-inf=
oblock" style=3D"padding:0;Margin:0;line-height:14.4px;font-size:0px;color:=
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:12px"><img class=3D"adapt-img"=0Asrc=3D"https://content.app-us1.com/cdn-cg=
i/image/format=3Dauto,onerror=3Dredirect,width=3D650,dpr=3D2,fit=3Dscale-do=
wn/meJ0G/2023/07/20/f23d7c6e-7a9c-439d-bbee-e0a784d37ce0.png" alt=3D"Yoast =
24/7support" style=3D"display:block;border:0;outline:none;text-decoration:n=
one;-ms-interpolation-mode:bicubic" data-cf-ir-is-resized=3D"true" width=3D=
"204" title=3D"Yoast 24/7support"></a>=0A</td>=0A</tr>=0A =0A<!--[if !mso]>=
<!-- --><tr class=3D"es-desk-hidden" style=3D"display:none;float:left;overf=
low:hidden;width:0;max-height:0;line-height:0;mso-hide:all"><td align=3D"ce=
nter" height=3D"15" bgcolor=3D"#f3f4f6" style=3D"padding:0;Margin:0"></td>=
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63;margin-bottom:9px"><p style=3D"Margin:0;-webkit-text-size-adjust:none;-m=
s-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'open sans=
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ottom:9px;color:#111827;font-size:14px"><strong><a target=3D"_blank" style=
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ne-height:14.4px;font-size:12px;color:#4B5563;margin-bottom:9px"><p style=
=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:18px;margin-bottom:9px;color:#4b5563;font-s=
ize:12px"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-ms-t=
ext-size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;colo=
r:#4b5563;font-size:12px;line-height:18px;font-family:'open sans', 'helveti=
ca neue', helvetica, arial, sans-serif" href=3D"mailto:support@yoast.com">W=
ith a premium Yoast SEO subscription, you can contact our support team with=
your questions 24/7.</a></p>=0A</td>=0A</tr>=0A=0A<!--[if !mso]><!-- --><t=
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ht=3D"15" bgcolor=3D"#f3f4f6" style=3D"padding:0;Margin:0"></td>=0A</tr>=0A=
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s=3D"es-infoblock" style=3D"padding:0;Margin:0;line-height:14.4px;font-size=
:0px;color:#4B5563;margin-bottom:9px"><img class=3D"adapt-img" src=3D"https=
://content.app-us1.com/cdn-cgi/image/format=3Dauto,onerror=3Dredirect,width=
=3D650,dpr=3D2,fit=3Dscale-down/meJ0G/2023/07/05/02e93e89-7ab1-4de1-ae18-36=
2fb1c00b18.png" alt style=3D"display:block;border:0;outline:none;text-decor=
ation:none;-ms-interpolation-mode:bicubic" data-cf-ir-is-resized=3D"true" w=
idth=3D"204"></td>=0A=0A </tr>=0A</table>=0A</td>=0A<td class=3D"es-hidden"=
style=3D"padding:0;Margin:0;width:20px"></td>=0A</tr>=0A</table>=0A=0A<!--=
[if mso]></td>=0A<td style=3D"width:203px" valign=3D"top"><![endif]--><tabl=
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e:collapse;border-spacing:0px;float:left"><tr><td class=3D"es-m-p20b" align=
=3D"center" style=3D"padding:0;Margin:0;width:203px"><table cellpadding=3D"=
0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" style=3D"mso-tabl=
e-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing:0=
px"><tr class=3D"es-mobile-hidden"><td align=3D"center" class=3D"es-infoblo=
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37ziNfzj_Y2XIHHInOg5U" style=3D"-webkit-text-size-adjust:none;-ms-text-size=
-adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#=
A61E69;font-size:12px"><img class=3D"adapt-img"=0Asrc=3D"https://content.ap=
p-us1.com/cdn-cgi/image/format=3Dauto,onerror=3Dredirect,width=3D650,dpr=3D=
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:12px;color:#4B5563;margin-bottom:9px"><p style=3D"Margin:0;-webkit-text-si=
ze-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-=
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x"><img class=3D"adapt-img" src=3D"https://content.app-us1.com/cdn-cgi/imag=
e/format=3Dauto,onerror=3Dredirect,width=3D650,dpr=3D2,fit=3Dscale-down/meJ=
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padding:0;Margin:0;line-height:14.4px;font-size:0px;color:#4B5563;margin-bo=
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-down/meJ0G/2023/07/20/330386a9-70ab-4419-bd75-1deed864bb15.png" alt=3D"Yoa=
st SEO academy" style=3D"display:block;border:0;outline:none;text-decoratio=
n:none;-ms-interpolation-mode:bicubic" data-cf-ir-is-resized=3D"true" width=
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ng-left:15px;padding-right:15px;line-height:16.8px;font-size:12px;color:#4B=
5563;margin-bottom:9px"><p style=3D"Margin:0;-webkit-text-size-adjust:none;=
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PK 99