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Subject: Join us! Celebrate 3 years of The SEO Update by Yoast
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Hey Pawan,
After taking a short break, we're thrilled to announce our next SEO Update on October 1st. This isn't just any edition; it's our 3-year anniversary and we're excited to celebrate with you!
Mark your calendar and attend our special anniversary edition https://mbyoastbv.acemlnb.com/lt.php?x=3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb6E. We've planned an exciting session with valuable insights and the latest SEO strategies - presented by our in-house SEO experts, Carolyn Shelby and Alex Moss.
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**What's in the October edition? **
Of course, there's always SEO news to share - even more so after our short summer break. Here are four significant SEO developments from the past month:
*
**Google rolls out the August core update.** What's the impact on search? https://mbyoastbv.acemlnb.com/lt.php?x=3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb7m
* How are
**AI Overview appearances in search** changing results for publishers?
* Google is getting ready for more courtroom drama. This time, it's
**Yelp suing Google** over local search.
* Early research data confirms
**disruptive potential of SearchGPT**.
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lign=3D"top"><![endif]--><table cellpadding=3D"0" cellspacing=3D"0" class=
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gin:0;padding-top:15px"><p style=3D"Margin:0;-webkit-text-size-adjust:none;=
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ns', 'helvetica neue', helvetica, arial, sans-serif;line-height:21px;margin=
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le>=0A</td>=0A</tr>=0A</table>=0A=0A<!--[if mso]></td>=0A</tr>=0A</table>=
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rgin:0"><table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"n=
one" style=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:col=
lapse;border-spacing:0px"><tr><td align=3D"center" valign=3D"top" style=3D"=
padding:0;Margin:0;width:650px"><table cellpadding=3D"0" cellspacing=3D"0" =
width=3D"100%" role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-tabl=
e-rspace:0pt;border-collapse:collapse;border-spacing:0px"><tr class=3D"es-m=
obile-hidden"><td align=3D"center" height=3D"20" style=3D"padding:0;Margin:=
0"></td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</=
table>=0A</td>=0A</tr>=0A</table>=0A=0A <table cellpadding=3D"0" cellspacin=
g=3D"0" class=3D"es-content" align=3D"center" role=3D"none" style=3D"mso-ta=
ble-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;border-spacing=
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le=3D"padding:0;Margin:0"><table bgcolor=3D"#ffffff" class=3D"es-content-bo=
dy" align=3D"center" cellpadding=3D"0" cellspacing=3D"0" role=3D"none" styl=
e=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bor=
der-spacing:0px;background-color:transparent;width:650px"><tr><td align=3D"=
left" style=3D"padding:0;Margin:0"><table cellpadding=3D"0" cellspacing=3D"=
0" width=3D"100%" role=3D"none" style=3D"mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td class=3D"es-m-=
p0r" align=3D"center" style=3D"padding:0;Margin:0;width:650px"><table cellp=
adding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"presentation" style=
=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bord=
er-spacing:0px"><tr><td=0Aalign=3D"center" height=3D"20" style=3D"padding:0=
;Margin:0"></td>=0A=0A </tr>=0A=0A <tr><td align=3D"center" class=3D"es-m-p=
10r es-m-p10l" style=3D"padding:0;Margin:0;padding-top:20px"><h3 style=3D"M=
argin:0;line-height:19px;mso-line-height-rule:exactly;font-family:'open san=
s', 'helvetica neue', helvetica, arial, sans-serif;font-size:16px;font-styl=
e:normal;font-weight:normal;color:#a51e69;margin-bottom:12px;white-space:no=
wrap"><a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-=
size-adjust:none;mso-line-height-rule:exactly;text-decoration:none;color:#A=
61E69;font-size:16px;font-family:'open sans', 'helvetica neue', helvetica, =
arial, sans-serif;white-space:nowrap" href=3D""></a><a target=3D"_blank" st=
yle=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-hei=
ght-rule:exactly;text-decoration:none;color:#A61E69;font-size:16px;font-fam=
ily:'open sans', 'helvetica neue', helvetica, arial, sans-serif;white-space=
:nowrap" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0=
N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb6m">THE SEO UPDA=
TE BY YOAST</a></h3>=0A</td>=0A</tr>=0A</table>=0A</td>=0A</tr>=0A</table>=
=0A</td>=0A</tr>=0A=0A <tr><td align=3D"left" style=3D"padding:0;Margin:0">=
<table cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" role=3D"none" sty=
le=3D"mso-table-lspace:0pt;mso-table-rspace:0pt;border-collapse:collapse;bo=
rder-spacing:0px"><tr><td align=3D"center" valign=3D"top" style=3D"padding:=
0;Margin:0;width:650px"><table cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-table-rspace=
:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align=3D"center" =
class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:0"><h1 style=3D"Mar=
gin:0;line-height:43px;mso-line-height-rule:exactly;font-family:'open sans'=
, 'helvetica neue', helvetica, arial, sans-serif;font-size:36px;font-style:=
normal;font-weight:normal;color:#333333;margin-bottom:18px"><b><a target=3D=
"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;m=
so-line-height-rule:exactly;text-decoration:none;color:#111827;font-size:36=
px" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWO=
ZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb62">Join the celebrat=
ion!=C2=A0</a></b></h1>=0A</td>=0A</tr>=0A<tr><td align=3D"left" class=3D"e=
s-m-p10r es-m-p10l" style=3D"padding:0;Margin:0"><p style=3D"Margin:0;-webk=
it-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exa=
ctly;font-family:'open sans', 'helvetica neue', helvetica, arial, sans-seri=
f;line-height:24px;margin-bottom:11px;color:#4b5563;font-size:16px">Hey Paw=
an,</p>=0A<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-=
adjust:none;mso-line-height-rule:exactly;font-family:'open sans', 'helvetic=
a neue', helvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;c=
olor:#4b5563;font-size:16px">After taking a short break, we=E2=80=99re thri=
lled to announce our next SEO Update on October 1st. This isn=E2=80=99t jus=
t any edition; it=E2=80=99s our 3-year anniversary and we=E2=80=99re excite=
d to celebrate with you!</p>=0A=0A<p style=3D"Margin:0;-webkit-text-size-ad=
just:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-famil=
y:'open sans', 'helvetica neue', helvetica, arial, sans-serif;line-height:2=
4px;margin-bottom:11px;color:#4b5563;font-size:16px">Mark your calendar and=
<a target=3D"_blank" style=3D"-webkit-text-size-adjust:none;-ms-text-size-=
adjust:none;mso-line-height-rule:exactly;text-decoration:underline;color:#3=
d85c6;font-size:16px" href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy=
~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb6E"=
>attend our special anniversary edition</a>. We=E2=80=99ve planned an excit=
ing session with valuable insights and the latest SEO strategies =E2=80=
=94 presented by our in-house SEO experts, Carolyn Shelby and Alex Moss.</p=
>=0A=0A<p style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adj=
ust:none;mso-line-height-rule:exactly;font-family:'open sans', 'helvetica n=
eue', helvetica, arial, sans-serif;line-height:24px;margin-bottom:11px;colo=
r:#4b5563;font-size:16px">🗓=EF=B8=8F When? <strong>October 1</stron=
g> |<strong>=C2=A04 PM CEST / 10 AM EDT</strong></p>=0A</td>=0A</tr>=0A<tr>=
<td align=3D"center" height=3D"20" style=3D"padding:0;Margin:0"></td>=0A</t=
r>=0A=0A <tr><td align=3D"center" class=3D"es-m-p10" style=3D"padding:0;Mar=
gin:0"> =0A<!--[if mso]><a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=
=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHH=
IXmb6U" target=3D"_blank" hidden>=0A=09<v:roundrect xmlns:v=3D"urn:schemas-=
microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:office:word" esdevV=
mlButton href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0=
N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb6U" =0A =
style=3D"height:46px; v-text-anchor:middle; width:162px" arcsize=3D"=
13%" stroke=3D"f" fillcolor=3D"#a61e69">=0A=09=09<w:anchorlock></w:anchorl=
ock>=0A=09=09<center style=3D'color:#ffffff; font-family:"open sans", "helv=
etica neue", helvetica, arial, sans-serif; font-size:14px; font-weight:400;=
line-height:14px; mso-text-raise:1px'>Sign up now!</center>=0A=09</v:roun=
drect></a>=0A<![endif]--> =0A<!--[if !mso]><!-- --><span class=3D"msohide e=
s-button-border" style=3D"border-style:solid;border-color:#004cff;backgroun=
d:#a61e69;border-width:0px;display:inline-block;border-radius:6px;width:aut=
o;mso-hide:all"><a href=3D"https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GD=
EKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb6U" cl=
ass=3D"es-button msohide" target=3D"_blank" style=3D"mso-style-priority:100=
!important;text-decoration:none;-webkit-text-size-adjust:none;-ms-text-siz=
e-adjust:none;mso-line-height-rule:exactly;color:#ffffff;font-size:14px;pad=
ding:15px 30px;display:inline-block;background:#a61e69;border-radius:6px;fo=
nt-family:'open sans', 'helvetica neue', helvetica, arial, sans-serif;font-=
weight:normal;font-style:normal;line-height:17px;width:auto;text-align:cent=
er;mso-padding-alt:0;mso-border-alt:10px solid #a61e69;mso-hide:all">Sign u=
p now!</a>=0A</span> =0A<!--<![endif]--></td>=0A</tr>=0A<tr><td align=3D"ce=
nter" height=3D"20" style=3D"padding:0;Margin:0"></td>=0A</tr>=0A<tr><td al=
ign=3D"left" class=3D"es-m-p10r es-m-p10l" style=3D"padding:0;Margin:0"><p =
style=3D"Margin:0;-webkit-text-size-adjust:none;-ms-text-size-adjust:none;m=
so-line-height-rule:exactly;font-family:'open sans', 'helvetica neue', helv=
etica, arial, sans-serif;line-height:24px;margin-bottom:11px;color:#4b5563;=
font-size:16px"><b>What's in the October edition?=C2=A0</b><br>Of course, t=
here=E2=80=99s always SEO news to share - even more so after our short summ=
er break. Here are four significant SEO developments from the past month:</=
p>=0A</td>=0A</tr>=0A<tr><td align=3D"left" class=3D"es-m-p10r es-m-p10l" s=
tyle=3D"padding:0;Margin:0"><ol> =0A<li style=3D"-webkit-text-size-adjust:n=
one;-ms-text-size-adjust:none;mso-line-height-rule:exactly;font-family:'ope=
n sans', 'helvetica neue', helvetica, arial, sans-serif;line-height:24px;ma=
rgin-bottom:11px;margin-left:0;color:#4b5563;font-size:16px"><b>Google roll=
s out the August core update.</b> <a target=3D"_blank" style=3D"-webkit-tex=
t-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-rule:exactly;t=
ext-decoration:underline;color:#3d85c6;font-size:16px" href=3D"https://mbyo=
astbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-g0kXU4JFGf68=
F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb7m">What's the impact on search?</a></li> =0A=
<li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-li=
ne-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica=
, arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color=
:#4b5563;font-size:16px">How are <strong>AI Overview appearances in search<=
/strong>=C2=A0changing=C2=A0results for publishers?=C2=A0</li> <li style=3D=
"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-line-height-ru=
le:exactly;font-family:'open sans', 'helvetica neue', helvetica, arial, san=
s-serif;line-height:24px;margin-bottom:11px;margin-left:0;color:#4b5563;fon=
t-size:16px">Google is getting ready for more courtroom drama. This time, i=
t=E2=80=99s <strong>Yelp suing Google</strong> over local search.</li> =0A<=
li style=3D"-webkit-text-size-adjust:none;-ms-text-size-adjust:none;mso-lin=
e-height-rule:exactly;font-family:'open sans', 'helvetica neue', helvetica,=
arial, sans-serif;line-height:24px;margin-bottom:11px;margin-left:0;color:=
#4b5563;font-size:16px">Early research data confirms<b> disruptive potentia=
l of SearchGPT</b>.=C2=A0</li> </ol></td>=0A</tr>=0A<tr><td align=3D"center=
" height=3D"20" style=3D"padding:0;Margin:0"></td>=0A</tr>=0A</table>=0A</t=
d>=0A</tr>=0A=0A <tr><td class=3D"es-m-p0r" align=3D"center" style=3D"paddi=
ng:0;Margin:0;width:650px"><table cellpadding=3D"0" cellspacing=3D"0" width=
=3D"100%" role=3D"presentation" style=3D"mso-table-lspace:0pt;mso-table-rsp=
ace:0pt;border-collapse:collapse;border-spacing:0px"><tr><td align=3D"cente=
r" style=3D"padding:0;Margin:0;font-size:0px"><a target=3D"_blank" href=3D"=
https://mbyoastbv.acemlnb.com/lt.php?x=3D3DZy~GDEKqTPEpGr0N9OWOZrAXQiud92j-=
g0kXU4JFGf68F6_Uy.0eFy1HNziNfwlvY2XIHHIXmb72" style=3D"-webkit-text-size-ad=
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PK 99